Brandon Wenerd: Founding BroBible, The Evolution of Media, and Youth Culture
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Welcome to Episode 27 of the Ben & Tony Podcast, where the world’s most interesting people tell their stories!
Brandon is founding partner and publisher of BroBible.com, an independent men's entertainment and lifestyle brand with over 6 million unique visitors a month on average.
Anthony’s Take:
Reading BroBible was such a large, sentimental part of my college experience. Their fun, lighthearted humour encapsulated the youth culture of my generation and was the source of many laughs with my friends. Hearing Brandon’s story of starting BroBible, selling the company and then buying back the company was a uniquely satisfying triumph for a media entrepreneur. And with all of Brandon’s adventures in the middle--from working with people like Chrissy Teigen to Hunter S. Thompson’s widow, Anita--he has had plenty of incredible experiences. With my deepest appreciation for Brandon’s work at BroBible, this interview was an absolute delight.
Ben’s Take:
Today we were joined by none other than Brandon Wenerd, founding partner of BroBible.com. One lesser known fact about Brandon was that, at the beginning of his career, he actually spent time writing a book with Hunter S. Thompson’s widow, Anita. Fascinating to speak about that, and the impact that had on him. And then, of course, was the inception of BroBible, one of the leading publications for America’s young men. We spoke to Brandon’s sense of responsibility and stewardship that comes with writing a publication for America’s young people, what ‘bro’ means today, and how that may have changed over the years; a timely conversation around a hot button issue, with a leader in the space.
What did we talk about?
Being a research assistant to Anita Thompson, Hunter S. Thompson’s wife
The founding story of BroBible
Ultimate Lax Bro, Bros Icing Bros, Dad Bods and other Trends
Amplifying social media trends and going viral
Remix culture from 2009 to 2014
Creating a media brand - growth, ad sales, corporate structure
Working with Chrissy Teigen
How millennial men consume media
Chrissy Teigen
BroBible getting acquired and then buying back the company
What does it mean to be a Bro or a Lad?
BroBible, GQ, and Esquire
The creator economy and building a media brand today
Find Brandon Here: https://twitter.com/brandonwenerd
Find Ben Here: https://twitter.com/mrhartben
Find Anthony Here: https://twitter.com/AnthonyMcG2
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We hope you enjoyed this one & look forward to seeing you next time!
Your friends,
Ben & Tony
